What is “Athleisure”? While the notion of “athleisure” has been around during the health and fitness booms of the late 80s and early 90s, its branding and marketing may be arguably linked to Lululemon. To quote an article from Retail Dive, “Lululemon didn’t change activewear, it changed apparel. The Canadian brand introduced retail to athleisure”. Instead of producing technical athletic wear, which...
