Category: athletes

Sporting Events Have Become Fashion’s Biggest Marketing Tool
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Sporting Events Have Become Fashion’s Biggest Marketing Tool

Photo: Maharishi The sports and fashion industry have always been closely intertwined, with talented athletes sporting fashion’s biggest names at worldwide sports events. The powerful relationship is now more evident than ever, with numerous luxury brands ensuring the star power of the athletes through ambassadorships, brand deals and collaborations. The infiltration of pop culture in...