Photo: Courtesy of Dior We’ve seen our favourite K-celebrities become ambassadors for world-renowned fashion brands; fronting iconic campaigns and runway show looks that go viral overnight. BTS’s Jung Kook representing Calvin Klein broke the internet, while NewJeans, as the face of Levi’s, was an iconic move. In recent years, fashion brands have been slowly expanding their reach in other parts of Asia—most notably, Thailand. Here are...
