David Koma is the new creative director of Blumarine. He is one of the many creative directors involved in the recent reshuffling. Fashion thrives on change, and behind these status-quo-challenging shakeups often lie designers. Gabrielle Chanel’s singular vision to liberate women from restrictive clothing spurred the immense success of her label, Chanel, and then there’s...
Brand ambassadors play a vital role in promoting brands and products within their networks, enhancing visibility and (hopefully) driving sales. They shine as beacons of excellence, selected for both acclaim and personal merit as well as the embodiment of the brands they front. We’re only into the second half of the year and there are already...
Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics. Beyond prints and fabrics, how does one rebrand swimsuits for swimwear,...
Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics. Beyond prints and fabrics, how does one rebrand swimsuits for swimwear,...
