Photo: Unsplash When you want to be ahead of the crowd when it comes to style and sophistication, who do you turn to? Well, today is your lucky day because you’ve come to the experts on all of the finer things in life. Keep reading as we get set to share a few predictions on...
Photo: Courtesy of Dior We’ve seen our favourite K-celebrities become ambassadors for world-renowned fashion brands; fronting iconic campaigns and runway show looks that go viral overnight. BTS’s Jung Kook representing Calvin Klein broke the internet, while NewJeans, as the face of Levi’s, was an iconic move. In recent years, fashion brands have been slowly expanding their reach in other parts of Asia—most notably, Thailand. Here are...
What is in a name? Or rather, what is in a surname? Well, for some it could mean the difference between fame, opportunity, and obscurity. Fashion brands have long understood the power of children with famous parents, tapping into it as a reflection of their own link to heritage. While the perception of opportunities given...
Brand ambassadors play a vital role in promoting brands and products within their networks, enhancing visibility and (hopefully) driving sales. They shine as beacons of excellence, selected for both acclaim and personal merit as well as the embodiment of the brands they front. We’re only into the second half of the year and there are already...
Sporting luxury finds its home in Olympic athletes. With half of the internet still buzzing and chittering off the high of Luca Guadagnino’s steamy Zendaya-Mike Faist-Josh O’Connor helmed tennis-thriller-love triangle, Challengers has certainly cast a spotlight on the almost voyeuristic-fascination that can emerge for movie-goers and sports fans alike when they immerse themselves in the art of...
