Brand ambassadors play a vital role in promoting brands and products within their networks, enhancing visibility and (hopefully) driving sales. They shine as beacons of excellence, selected for both acclaim and personal merit as well as the embodiment of the brands they front. We’re only into the second half of the year and there are already...
Sporting luxury finds its home in Olympic athletes. With half of the internet still buzzing and chittering off the high of Luca Guadagnino’s steamy Zendaya-Mike Faist-Josh O’Connor helmed tennis-thriller-love triangle, Challengers has certainly cast a spotlight on the almost voyeuristic-fascination that can emerge for movie-goers and sports fans alike when they immerse themselves in the art of...
Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics. Beyond prints and fabrics, how does one rebrand swimsuits for swimwear,...
Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics. Beyond prints and fabrics, how does one rebrand swimsuits for swimwear,...
The devil’s in the details but what defines the perimeters of quality, calibre, and craftsmanship? One interpretation could be obvious design details, signature motifs or hours of work put in from highly-trained ateliers. Or perhaps the visual details that go into a piece — be it the fabrics, stitching, prints or manipulation of leather. The...
