David Koma is the new creative director of Blumarine. He is one of the many creative directors involved in the recent reshuffling. Fashion thrives on change, and behind these status-quo-challenging shakeups often lie designers. Gabrielle Chanel’s singular vision to liberate women from restrictive clothing spurred the immense success of her label, Chanel, and then there’s...
Category: Loewe
The Latest Korean Celebrity Brand Ambassadors
Photo: Courtesy of Polo Ralph Lauren Korean celebrities are setting global fashion trends with their style and influence. From Stray Kids redefining outdoor chic with Tommy Hilfiger to Winter of aespa bringing charm to Polo Ralph Lauren, and Rosé dazzling as RIMOWA’s ambassador, these stars are icons both on and off the screen. Joining the league, Minji of NewJeans stuns as Chanel’s first triple-category ambassador, while Ningning captivates as Versace’s latest muse. Not to be...
Festive Fashion Campaigns to Usher in the Lunar New Year
The Lunar New Year often sees prominent fashion houses harness the power of celebrities in the region to not only target this Asian demographic but to also capitalise on their brand ambassadors. Perhaps now more than ever, the luxury industry sees just how important the Chinese market is and by using the motifs of the...