Category: Loewe

Festive Fashion Campaigns to Usher in the Lunar New Year
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Festive Fashion Campaigns to Usher in the Lunar New Year

The Lunar New Year often sees prominent fashion houses harness the power of celebrities in the region to not only target this Asian demographic but to also capitalise on their brand ambassadors. Perhaps now more than ever, the luxury industry sees just how important the Chinese market is and by using the motifs of the...