Louis Vuitton Here is an unexpected discovery: Google “Pharrell Williams” and “ski” in whatever permutation you can think of and one will come across a number of videos of skiers dancing to Williams’ infectious “Happy” hit. One video has even racked up 7.5 million views on YouTube. They’re largely from 10 years ago when, inspired...
Luxury winter collections redefine alpine wear by merging technical excellence with high-end aesthetics, setting a new benchmark for elegance both on and off the slopes. Brands like Louis Vuitton, Tod’s, ZEGNA, and Gucci are embracing the duality of winter style — balancing functional innovation with opulent craftsmanship. From Louis Vuitton’s sleek Monogram Miroir accessories and...
Riffing off the off-duty chic potential that lies in the humdrum of canine-cruising, Louis Vuitton’s Spring Summer 2025 Men’s Pre-Collection — led by Pharrell Williams — showcases the influence of man’s best friend throughout the entire capsule. From bone-shaped monogrammed trunks to plush furry slip-ons, this Louis Vuitton Men’s collection promises a delightful, puppy-love allure perfect for any...
Cruise collections, also known as resort collections, have become a crucial part of the fashion calendar, offering a bridge between the main Fall/Winter and Spring/Summer seasonal shows. Despite (at times) having the reputation of being marketed toward Europe’s jet-set-ready elite, this year’s Cruise collections saw Gucci showcase in London, Dior take over Scotland’s Drummond Castle...
The role of an effective brand ambassador is twofold. First, they should resonate with the brand’s target demographic while simultaneously aligning with the brand’s identity and values. High-profile ambassadors have the potential to significantly boost a campaign’s visibility and reach. Their curated media presence, social media following, and scheduled public appearances all have a part...
Photo: Courtesy of Dior We’ve seen our favourite K-celebrities become ambassadors for world-renowned fashion brands; fronting iconic campaigns and runway show looks that go viral overnight. BTS’s Jung Kook representing Calvin Klein broke the internet, while NewJeans, as the face of Levi’s, was an iconic move. In recent years, fashion brands have been slowly expanding their reach in other parts of Asia—most notably, Thailand. Here are...
Sporting luxury finds its home in Olympic athletes. With half of the internet still buzzing and chittering off the high of Luca Guadagnino’s steamy Zendaya-Mike Faist-Josh O’Connor helmed tennis-thriller-love triangle, Challengers has certainly cast a spotlight on the almost voyeuristic-fascination that can emerge for movie-goers and sports fans alike when they immerse themselves in the art of...
Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics. Beyond prints and fabrics, how does one rebrand swimsuits for swimwear,...
Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics. Beyond prints and fabrics, how does one rebrand swimsuits for swimwear,...
Tennis players Roger Federer and Rafael Nadal star in the new Louis Vuitton Core campaign with the tagline, “There are journeys that turn into legends”. (Photo: Louis Vuitton) Athletes appear to be the fashion industry’s latest ambassadors of choice. The sports and fashion industries have always been closely intertwined, with talented athletes sporting fashion’s biggest...
