Photo: Courtesy of Dior We’ve seen our favourite K-celebrities become ambassadors for world-renowned fashion brands; fronting iconic campaigns and runway show looks that go viral overnight. BTS’s Jung Kook representing Calvin Klein broke the internet, while NewJeans, as the face of Levi’s, was an iconic move. In recent years, fashion brands have been slowly expanding their reach in other parts of Asia—most notably, Thailand. Here are...
Sporting luxury finds its home in Olympic athletes. With half of the internet still buzzing and chittering off the high of Luca Guadagnino’s steamy Zendaya-Mike Faist-Josh O’Connor helmed tennis-thriller-love triangle, Challengers has certainly cast a spotlight on the almost voyeuristic-fascination that can emerge for movie-goers and sports fans alike when they immerse themselves in the art of...
Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics. Beyond prints and fabrics, how does one rebrand swimsuits for swimwear,...
Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics. Beyond prints and fabrics, how does one rebrand swimsuits for swimwear,...
Tennis players Roger Federer and Rafael Nadal star in the new Louis Vuitton Core campaign with the tagline, “There are journeys that turn into legends”. (Photo: Louis Vuitton) Athletes appear to be the fashion industry’s latest ambassadors of choice. The sports and fashion industries have always been closely intertwined, with talented athletes sporting fashion’s biggest...
The devil’s in the details but what defines the perimeters of quality, calibre, and craftsmanship? One interpretation could be obvious design details, signature motifs or hours of work put in from highly-trained ateliers. Or perhaps the visual details that go into a piece — be it the fabrics, stitching, prints or manipulation of leather. The...
