Category: Male Gaze

The Progression of the Male Gaze in Fashion and Beauty Marketing
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The Progression of the Male Gaze in Fashion and Beauty Marketing

Photo: Suitsupply and Donna Karen The male gaze is the troubling concept that places women in the context of male desire. Women are portrayed as sexual objects intended to be physically desirable for heterosexual men. This term was coined by feminist theorist Laura Mulvey in her critical essay “Visual Pleasure and Narrative Cinema” in 1975....