Elegance can’t just be bought; it requires an eye for fine things. Tailoring and bespoke garments are the answer to acquiring some of the best in a fashion collection. The art of tailoring and bespoke garments can help you create a wardrobe with elegance, comfort and durability. Tailoring and bespoke garments have been around for...
Category: fashion campaign
Pharrell Williams Brings His Vision to the Slopes
Louis Vuitton Here is an unexpected discovery: Google “Pharrell Williams” and “ski” in whatever permutation you can think of and one will come across a number of videos of skiers dancing to Williams’ infectious “Happy” hit. One video has even racked up 7.5 million views on YouTube. They’re largely from 10 years ago when, inspired...
Lewis Hamilton Goes Off-Track with Dior Men
Lewis Hamilton’s first co-designed capsule collection for Dior Men isn’t just a mere slap of his name.(ALFREDO PIOLA) When Lewis Hamilton was announced as Dior’s brand ambassador in July this year, it probably came as a shock to no one. The multiple Formula 1 record holder—the man has the most career wins and world championship titles...
A Look at Couture Moments at Dior Men Winter 2024
The closing look of the Dior Men Winter 2024 runway collection was one of many men’s haute couture looks. (SASHA MARRO) Although haute couture was largely controlled by men since its beginning in the 17th century, it has always been regarded as part of the women’s universe—even if men’s fashion during the time had just...
Beyond the Label: How Luxury Brands Leverage on Legacy Storytelling
In the luxury fashion industry, a runway collection is more than just a design come to life, it is built from a narrative that encapsulates the very essence of the brand. The allure of high fashion is not solely in its exclusivity or craftsmanship but in the rich tapestry of a Maison’s roots that is...
Fashion’s Most Prominent Designer and Photographer Duos
The art of collaboration is something that has been done time and time again in the fashion world, while it is done so frequently, it is always welcomed and anticipated when it is between brands and designers. However, the exceptional skill and creativity of fashion’s most iconic photographers usually goes unrecognised to the general public,...
The Symbiotic Relationship Of Celebrity’s Children And Legacy Brands
What is in a name? Or rather, what is in a surname? Well, for some it could mean the difference between fame, opportunity, and obscurity. Fashion brands have long understood the power of children with famous parents, tapping into it as a reflection of their own link to heritage. While the perception of opportunities given...
Championing Sports and Fashion: Athlete House Ambassadors in the Race to the 2024 Paris Olympics
Sporting luxury finds its home in Olympic athletes. With half of the internet still buzzing and chittering off the high of Luca Guadagnino’s steamy Zendaya-Mike Faist-Josh O’Connor helmed tennis-thriller-love triangle, Challengers has certainly cast a spotlight on the almost voyeuristic-fascination that can emerge for movie-goers and sports fans alike when they immerse themselves in the art of...
Fashion Capsule “Reflexion” Sees Spanish Producer Márgenes Go “Back to Origins” of Femininity
“Reflexion” is the brainchild of producer Márgenes Concepto. Photographed by Francesco Javier Honrubia Piñain the ‘Ruta de los Valles’ Forna Mountains of Alicante, Spain, “Reflexion” features designs by creative duo Noelia Olivares and Sergio Popa. Aside from being the first name of the producer, “Márgenes” is also a Spanish word that has several meanings including...
Fashion’s Flaunting of Flamboyance & Luxury Has Evolved
Death of 80s Extravagance Roberto Cavalli 2024 has seen the death of 80s fashion legends Claude Montana and Roberto Cavalli. Both were known for their influence on fashion with their own take on flamboyance and ostentatious elegance. Montana helped define the power-woman dressing movement of the 1980s while Cavalli shaped his era-defining glamour through his...