Photo: CNN A trend that drew inspiration from the late fashion icon Jane Birkin — fuelled by creative expression and rooted in nostalgia — it is the bag charm trend. This trend has been seen everywhere, on Instagram, TikTok, on the streets and the runway — making a massive return in the ever-changing trend cycle...
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Here’s Your Recap of Fashion’s Great Creative Director Reshuffle
David Koma is the new creative director of Blumarine. He is one of the many creative directors involved in the recent reshuffling. Fashion thrives on change, and behind these status-quo-challenging shakeups often lie designers. Gabrielle Chanel’s singular vision to liberate women from restrictive clothing spurred the immense success of her label, Chanel, and then there’s...
8 of the Most Prominent Asian Designers of Today
The Asian region has always been a significantly prominent force in the fashion industry, making up a large portion of consumers and remaining an extremely fashion-forward continent. Asian designers are now more prominent than ever before, offering their diverse backgrounds and innovative creative DNAs to present their art. While renowned Asian designers like Yohji Yamamoto,...
Is Digital Marketing Really Necessary In Fashion?
Photo: Architectural Digest The rapid rise of digital marketing in the past decade has significantly shaped the way we interact with brands and shifted consumer buying habits dramatically. The exponential growth of social media has prompted brands to focus on its advantage alongside celebrity ambassadors. These factors allow a brand to effortlessly utilise a large...
A Look At The “Gabrielle Chanel. Fashion Manifesto” Retrospective In Shanghai
Photo: Courtesy of Chanel Since its debut in 2020, the Gabrielle Chanel. Fashion Manifesto retrospective continues to offer a profound exploration into the life and creative process of its trailblazing founder, Gabrielle Coco Chanel. With over 200 archival pieces on display, Chanel brings its most spellbinding creations to life—celebrating its founder’s illustrious career while taking visitors through its riveting history....
New Launches Inspired by the Upcoming Paris Olympics
As the world eagerly awaits the upcoming Paris Summer Olympics, everyone is gearing up for the excitement and embracing the sporting spirit. With this, many brands are also tapping into the Olympic craze and have begun a new wave of sports-inspired products, with some obtaining licensing deals from the International Olympic Committee (IOC) and others...
Fashion Industry’s Creative Expression is Impeded by a Broken Ecosystem
Photo: Financial Times An ecosystem is a complex system of interacting organisms that interconnect to restore environmental balance. That being said, if one component of of the ecosystem does not fulfil its role, it disturbs the culmination of all the system’s moving parts and changes it altogether. When put into the perspective of the fashion...
Haute Couture’s Homage to Athleticism, Iconic Inspirations and Reinvention
Photo: Thom Browne The Haute Couture Fall 2024 season has come and gone, leaving us with memories of some of the most showstopping, intricate and unconventional looks in the fashion world as of late. This season was especially significant, with the highly anticipated Paris Summer Olympic Games quickly approaching; some couture houses drew inspiration from...
The Codification of Athleisure is No Longer Relevant
What is “Athleisure”? While the notion of “athleisure” has been around during the health and fitness booms of the late 80s and early 90s, its branding and marketing may be arguably linked to Lululemon. To quote an article from Retail Dive, “Lululemon didn’t change activewear, it changed apparel. The Canadian brand introduced retail to athleisure”. Instead of producing technical athletic wear, which...
The Latest Korean Celebrity Brand Ambassadors
Photo: Courtesy of Polo Ralph Lauren Korean celebrities are setting global fashion trends with their style and influence. From Stray Kids redefining outdoor chic with Tommy Hilfiger to Winter of aespa bringing charm to Polo Ralph Lauren, and Rosé dazzling as RIMOWA’s ambassador, these stars are icons both on and off the screen. Joining the league, Minji of NewJeans stuns as Chanel’s first triple-category ambassador, while Ningning captivates as Versace’s latest muse. Not to be...