Photo: Unsplash When you want to be ahead of the crowd when it comes to style and sophistication, who do you turn to? Well, today is your lucky day because you’ve come to the experts on all of the finer things in life. Keep reading as we get set to share a few predictions on...
Photo: Architectural Digest The rapid rise of digital marketing in the past decade has significantly shaped the way we interact with brands and shifted consumer buying habits dramatically. The exponential growth of social media has prompted brands to focus on its advantage alongside celebrity ambassadors. These factors allow a brand to effortlessly utilise a large...
Photo: Courtesy of Chanel Since its debut in 2020, the Gabrielle Chanel. Fashion Manifesto retrospective continues to offer a profound exploration into the life and creative process of its trailblazing founder, Gabrielle Coco Chanel. With over 200 archival pieces on display, Chanel brings its most spellbinding creations to life—celebrating its founder’s illustrious career while taking visitors through its riveting history....
What is “Athleisure”? While the notion of “athleisure” has been around during the health and fitness booms of the late 80s and early 90s, its branding and marketing may be arguably linked to Lululemon. To quote an article from Retail Dive, “Lululemon didn’t change activewear, it changed apparel. The Canadian brand introduced retail to athleisure”. Instead of producing technical athletic wear, which...
Fendi x Devialet Mania We return to the intersection of “Style” and “Tech”, where the Fendi x Devialet Mania mash-up resides. The Italian fashion house teams with the French audio maestros for a portable speaker that turns heads. It’s a Devialet Mania—a high-fidelity speaker boasting 360° stereo sound—wrapped in Fendi’s iconic monogram. Earlier in the year, the...
Brand ambassadors play a vital role in promoting brands and products within their networks, enhancing visibility and (hopefully) driving sales. They shine as beacons of excellence, selected for both acclaim and personal merit as well as the embodiment of the brands they front. We’re only into the second half of the year and there are already...
Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics. Beyond prints and fabrics, how does one rebrand swimsuits for swimwear,...
Fashion brands understand how to leverage their summer capsule collections and releases. 2024 sees many a Maison revisit their own “house codes” translated through new iterations of signature bags and motifs. Each house takes on a new challenge, the art of re-releasing summer classics. Beyond prints and fabrics, how does one rebrand swimsuits for swimwear,...
Has society’s hyper-sensitivity negatively impacted the fashion industry’s creativity? Heightened social awareness and fear of cultural appropriation have led creatives and brands to tread the line between appropriation and appreciation resulting in what some may say is a loss of true ingenuity. However, in an industry that is constantly seeking the “new” and yet creates...
At first, one might think it to be an unassuming coincidence — the convergence of the high-jewellery and luxury leather industries. However, Mary Katrantzou’s appointment as Bulgari’s inaugural creative director marks both a strategic and creative shift in Bulgari’s positioning within the luxury market. Aside from allowing Bulgari to capitalise on the synergies between these...
